#5 Insights

Utilize your Insights.


Individual post insights can be found on the bottom of each post in your feed. If you tap on the blue heading 'view insight' on the bottom right of your post, you can see how many likes, comments, shares, saves, profile visits, website clicks, follows, etc you have.


Even more useful however, are your overall insights.


Overall insights can be found on the menu bar at the top right of your home screen. It's an awesome free focus group and market research tool for you. What are your collectors liking and/or buying? Do you like it too? If so, awesome! You've hit the sweet spot, which is the Venn diagram below, and where the two circles overlap is where the juice is at, and where you should focus your attention.


If your collectors like and purchase your abstract monotone nude figurative portraits the most, and you like them too, that gives you an idea on perhaps what to focus on.This way you are not sacrificing your artistic vision, and it has the best financial return. If you look at your top twelve posts by reach for the past year, is there a theme or a commonality? A color palette, or subject matter? This is an excellent tool for you to plan your vision for your art.

To see your top posts, tap on the blue 'see all' heading under your insights overview, and this will give you your posts in order of reach for the past year. Make sure you tap on 'see all', as the overview is set to 'posts and stories this week' by default.

What content is best to post? Are your collectors younger or older? Female or male? It's great to know where your traffic is coming from, and what is performing best. It's also all free, so utilize it! When I saw that nine of my twelve top posts for the past year in 2019 were mostly videos, not photos, I knew that I was right to focus on getting better at video. You can also set it to the past two years, and other parameters as well.

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